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The secret sauce of organic growth: SEO!

Domenico Gagliardi
5 min readAug 5, 2023

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That’s the little story about our startup recapiogpt.com, and how we generated more than 11k unique organic users in the past 30 days.

This is a short article related to SEO, what are the best strategies for doing it in a very good way, and a use case related to our startup RecapioGPT.

What is SEO?

I need to be honest: before I started cobuilding micro-saas, I knew what SEO is, but I never spent time on it. I never spent time learning SEO. And that’s a very painful point today because you must know it if you want to start any kind of business!

So what is SEO?

SEO stands for Search engine optimization. In poor words, SEO is the process of improving the quantity and quality of web traffic to your website (in that case), or to any website. The key point here is that the SEO drives organic traffic only, instead of direct traffic or paid ADS. And this is an important point.

Why?

Because if you want to start your own SaaS, and pursue the frugality value — do more with less, take a read here: article — or in general you want to pursue economics efficiency, you should invest your time in SEO. That’s the only way for doing that in a very efficient way.

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Domenico Gagliardi
Domenico Gagliardi

Written by Domenico Gagliardi

SaaS Entrepreneur - 6x Micro Exit | Building Products for fun: https://iworkedon.com/@dg - now bootstrapping https://softgen.ai

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