What is Frugality, and Why you should use it in Your Startup

Domenico Gagliardi
3 min readMay 6, 2023

What is frugality and why is it so important? This article will talk about the value of Amazon that most impressed me.

First, I discovered this value for the first time just a few months ago. I need to be honest! And I found it thanks to my co-founder at recapiogpt.com, Marc-Etienne.

But what does it mean Frugality?

In one short sentence: do more with less.

… But the meaning is deeper and more meaningful. Frugality is one of the leadership values of Amazon. This is the page where you can check those values.

Taking as a reference the definition of Amazon, we can then say what frugality is:

Accomplish more with less. Constraints breed resourcefulness, self-sufficiency, and invention. There are no extra points for growing headcount, budget size, or fixed expense.

So the basis is to do more, having less. Each of us can give the meaning that best believes in these words, but that certainly does not mean “save” at the cost of having lower quality.

But I would translate it more like: be efficient.

Being efficient nowadays has become more and more complex, mainly because of the strong competition in any market. To emerge you…

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Domenico Gagliardi
Domenico Gagliardi

Written by Domenico Gagliardi

SaaS Entrepreneur | Business Analyst | 6x Micro Exit | Building Products for fun: https://iworkedon.com/@dg

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