That’s why Amazon is successful: the secret sauce is here

We are always looking for efficient ways to generate healthy business growth, but it’s not always that easy.

A few days ago, thanks to an Amazon Engineer (Marc-Etienne), I discovered the Amazon Flywheel Concept, and if you don’t know it, you should know it. That’s why!

What is the Amazon Flywheel concept?

Back in 2001, Jeff Bezos penned down the Amazon Flywheel philosophy. Despite its simplicity, this concept has been the guiding principle for Amazon’s success. At its core, the Amazon Flywheel places customer satisfaction as the driving force, rather than immediate profits.

By focusing on providing an exceptional customer experience at competitive prices, Amazon fosters a virtuous cycle that leads to continuous growth and customer loyalty.

The Amazon Flywheel can be visualized as a cycle consisting of two interconnected loops.

The first loop begins with the availability of third-party sellers, which fosters healthy competition and an extensive product selection. This, in turn, enables Amazon to offer lower prices to its customers, resulting in positive customer experiences. Satisfied customers are more inclined to make…