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That’s how we got 200+ emails with no product

Domenico Gagliardi
4 min readNov 16, 2023

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That’s the short story about how we got more than 200 emails, in less than a week, for our last startup named SecondSoul (https://secondsoul.io/).

I’m always a huge fan of the validation of a product before building it. I have always done it during my last products. I think that validation is the key to every project/company, before going online even with a single product.

That’s how I would validate an idea today, with so many competitors out there.

Build a simple landing page

Every time I worked on a single idea, I always started with a simple landing page. I never started from the product but from the idea.

Rather I started from a few tweets testing the “field”. How?

For example, this is one of the tweets I made regarding my new startup:

I wanted to test the feelings about this market. I never mentioned the product. I never mentioned the goal or the name.

I would suggest as the first step ever to “test” the community you have using almost indirect questions, or by putting on the table insights about…

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Domenico Gagliardi
Domenico Gagliardi

Written by Domenico Gagliardi

SaaS Entrepreneur - 6x Micro Exit | Building Products for fun: https://iworkedon.com/@dg - now bootstrapping https://softgen.ai

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