How to launch on Product Hunt: our case study (#2 product of the day)

Domenico Gagliardi
4 min readFeb 17, 2024

Hello everyone,

today I will show you a step-by-step mini guide about launching your product on Product Hunt.

I will give you advice based on what we’ve done with buymicrostartups.com, and how we become the second product of the day.

We have 3 phases for the PH launch:

  1. Pre-launch stage
  2. Launching stage
  3. Post-launch

Each stage is important. But the most important one is the middle one. Let me go into detail.

Pre-launch stage

First of all: launching on Product Hunt is extremely competitive. You should be very concise, and try to get as many upvotes as you can in less time as possible.

I’d say that the pre-launch stage is the most “boring” part of the launch since you need to set up everything.

Product Hunt Submission

Starting from the Product Hunt Submission, 3 important points:

  1. The one-sentence description: very concise, without difficult words, and sellable.

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Domenico Gagliardi

SaaS Entrepreneur | Business Analyst | 6x Micro Exit | Building Products for fun: https://iworkedon.com/@dg