How did we get 10k+ users spending only 500 dollars

Hello everyone! Today, I’d like to show you a business case regarding our last startup RecapioGPT (https://twitter.com/theomegaventure).

RecapioGPT is an AI tool summarizing everything: articles, URLs, Files, YouTube videos, and more.

We launched the first official version on March 23, after working 4 months on it.

Our campaign on TikTok

At a certain point, we had many users, but we wanted more and more. Look at this graph (New sign-ups — cumulative curve)

But how did we get from less than 2k users to 14k users in 4 months?

We used TikTok, launching 4 TikTok Videos. How?

First of all, we set up a budget for this first small campaign. Our budget was 500 dollars.

As you maybe know, there are a lot of videos on TikTok and a lot of creators. How can you choose the best ones? We have the selection model that gave us all these users, and a mid-long-term effect as you can see from the image above.

First step: Set up your budget.